Steve St. Clair was the founder of Planet Central, an agency that worked on GE Finance.

Steve St. Clair took on Outward Bound’s most challenging course and filled it up thanks to a very cool marketing strategy.

Exploiting new media means you have to be clever, entertaining, and useful to your audience, or they’ll get upset at the invasion.

Any media can reach outside the 4 walls and move the audience as long as it’s driven by an inventive, entertaining idea.